Advantages
The Cooperative concept has multiple advantages for members.
The Cooperative:
- Pools resources to achieve economies of scale
- Provides expert marketing knowledge & experience
- Provides networking potential among members
- Provides enhanced access to federal and state government resources
- Provides greater product choice for customers
- Provides least-cost marketing services
- Provides International marketing services:
- Travel to international events, not required of members
- Trade lead follow-up services
- Advice and services to adapt products to export markets
- Product delivery is similar to a domestic sale
- Payment is received upon arrival at domestic destination
- Any Export risks are assumed by the Cooperative
- Provides domestic marketing services:
- Access to brokerage services
- Opportunities for joint member marketing and economies of scale
- Individualized market plans for each member